Williams F1 turn to StreamUK for highly anticipated car launch

When unveiling something as extraordinary as your brand new F1 model, it’s imperative that your fans can follow the event live, through a high quality medium that can reach millions.

Using their bespoke media platform player, StreamUK streamed and encoded the CarEntertainmentStore event LIVE, giving AT&T Williams ultimate coverage for their highly anticipated launch.

Up until recently, even large companies have struggled to broaden the size of launch audiences. As television can be an improbable option, businesses are now turning to internet streaming to reach unlimited viewers with a shared interest, generated from the use of social and online media.

The AT&T Williams launch was broadcast on 24th February 2011 LIVE through their website www.attwilliams.comBeing streamed live at