The yearly tech summit, IBC, is almost here. As always, there’s a dizzying amount of knowledge and companies to keep track of. It’s also a time for us to reflect on the current market.
There’s no doubt that streaming is the new standard for video consumption. In this post, we’ll take a look at the current challenges that media owners face in OTT.
The television is no longer the only place to watch gripping television series. As we’re all aware, Netflix and Amazon are bringing their own original shows. The BBC has just announced that they are going to revamp their iPlayer. This will include a focus on releasing entire series for ‘binge watching’.
They’re concerned with the global players who are creating original content. But critics argue the BBC will devalue its content. We’re sure there will be some healthy debate from both broadcasters and OTT providers.
The BBC has always been at the forefront of streaming with its iPlayer brand. But for American broadcasters have ignored OTT, and they now need to play catch up. This race will define the next few years in OTT services.
According to a 2015 report by Hub Research, 78% of US households watch TV programmes and movies online.
This means new streaming services are cropping up every day. This year, we’ve seen the launch of new services like Sling, HBO Now and Verizon’s FiOS service. Apple is rumoured to be building its own subscription OTT service too, to follow the hype of its Apple Music streaming service.
Analysis shows that Netflix’s share could decline from 85% in 2014 to 50% in 2018.
We’re moving to a fragmented landscape. Before long, access to the number of subscriptions could exceed the cost of traditional TV packages. This means OTT providers will need to compete for customers. The focus will be on improving their infrastructure, enhancing the customer service and delivering more value for money.
The Challenge for Media Owners
Established brands have experience building, maintaining and optimising their video offers. They also have years of data to draw on and make informed decisions.
This is why a streaming video specialist can help you build your service. There are many different factors to look at when thinking about the quality of service:
Leading with HTML5, responsive players
Your video should sit within your website and offer support for modern browsers. The video should scale for mobile and tablet delivery. This benefits viewers as it means the player will load much faster.
Protect your content with built in geo-targetting, time embargoes and domain registration. This functionality should be built into your partners’ video platform.
Compliance with US Section 508 and W3C standards
You’ll also need to consider 508 and W3C standards to improve the accessibility of your video. This means including multi-lingual subtitles, captions and audio descriptions to your titles.
Real time analytics and reporting
It’s important to catch intelligent, actionable data through real time analytics and reporting. This will show you the most popular pieces of video so you can tailor your service to your customers’ needs.
Monetisation, as we’ve touched on before, is a fickle beast.
There are many different ways to monetise online video. This ranges from free-to-air by the BBC, bundled with a TV subscription (e.g. Sky), pay per view or regular subscription like the Football League’s PlayerHD platform. Finding the right form can make or break your platform’s success.
We can help you with build better customer experiences in video. We’ll be at IBC throughout the weekend soaking up all the new tech and media innovation. We’d love to meet for a coffee and talk about our work and helping you build your own OTT service.