StreamAMG signs deal with Basketball League of Serbia to launch video subscription platform


 London, UK StreamAMG and the Basketball League of Serbia (Košarkaška Liga Srbije) partner in a five year deal to launch a video subscription platform.

The online video specialist, StreamAMG, has been appointed by KLS (Košarkaška Liga Srbije) – to launch KLS TV, a live streaming and on-demand platform showcasing all Serbian basketball league games.

The basketball league of Serbia ranks amongst top basketball leagues in Europe.
The season is divided between the initial KLS championship and the final Superliga championship.StreamAMG will launch the KLS TV video platform in time for the beginning of the 2016 Superliga play-off games, which will take place from the 27th of May to the 12th of June. The sport event will see the participation of top teams, such as KK Red Star, Partizan NIS and Mega Leks.

The KLS TV platform will be directly accessible on the league’s website, at

Through this first deal in Eastern Europe, StreamAMG marks its video solutions leadership in Sports across Europe. It represents the company’s second deal in European basketball after our successful collaboration with Italy’s Lega Pallacanestro Nazionale.

The deal brings StreamAMG’s cutting edge video technology to KLS, through a video subscription pay-per-view platform. The service will offer a multiple device-compatible structure with live games, on demand content and match highlights. After a free trial period, Serbian fans all around the world will stay updated with season-long games and other content via two different types of subscriptions:

  • Season pass: €39.95
  • Monthly pass: €4.95
  • Other promotions will be available throughout the year

StreamAMG was chosen because of the combination of the technical abilities of its UK-based team, the robustness of its delivery networks, and the speed with which they were able to implement change, alongside its experience of delivering high-profile global events to sizeable audiences with a zero-percent failure rate. The company will also provide daily marketing support, account management and customer support for the project.

The new offering represents a major development in the consumption of online basketball video, as fans look to engage with their clubs through digital and social media, across multiple devices anywhere in the world.

Duncan Burbidge, CEO for StreamAMG said: “If you’ve ever watched a KLS match, you’ll know that the seats are full of energetic fans who clearly love the sport of basketball. We want to inspire this same passion online, as we’ve done in the last year in Italian basketball and volleyball. This marks a great new service in our European portfolio and we can’t wait to see it grow.”

Leon Deleon, KLS League Director said: “I am very pleased that we have achieved this cooperation with a respectable company from England, StreamAMG. I expect that our fans from Serbia, but also, based on current indicators, from many countries around the world, will be pleased to have the opportunity to follow all League matches on this platform. I also expect a significant financial benefit for the League, and therefore for all the clubs who make the League. This is a pioneer project, as live sports streaming is definitely part of the future, and we as a League are among the first to understand it.”


About StreamAMG: StreamAMG builds and manages online video platforms for media owners, major sports organisations and corporations. StreamAMG is a European digital media group.

With offices in the UK (London and Manchester), Malta, Spain, Italy, the Netherlands and Sweden, the company has won multiple awards for its products and projects. In addition, the company delivers online video solutions for the Football League, Premier League clubs including Liverpool F.C., Tottenham Hotspur F.C. and Everton F.C. European sports clients include Italy’s Lega Pallacanestro Nazionale and Lega Pallavollo Femminile.



For more information and a free trial of our services, please contact:


Contact Name                                   Thom Holliday, Marketing & Communications Manager

Organisation                                                                                                 StreamAMG

Phone Number                                                                      +44 (0)20 7419 1820 ext. 2047