Research suggests that by 2017, 69% of all consumer internet traffic will be in the form of video. In ever saturating markets and as organisations compete with their increasingly digitally savvy rivals, the strength of ‘the brand’ has become more important than ever before. Businesses are exploring every route possible to enhance their brand appeal, and video is emerging as the most popular medium.
With videos said to provide a 74% increase in visitors’ understanding of a product, the reasons to adopt a video strategy are obvious. Whilst investment in videos themselves is ever increasing, far fewer business leaders are utilising the power of quality hosting, and as a consequence they may lose control of their video content.
YouTube is the 2nd largest search engine, with more than 100 hours of video content uploaded to it every minute. It is without doubt a great tool to raise interest and awareness, but YouTube as a platform works perfectly when reaching new audiences and driving leads to your website, by offering smaller snippets of information and teasers. By hosting all of your videos on YouTube, you are losing control of your content. There are many things to consider when using a free hosting tool, here’s a few:
Audience – You spend vast amounts of money in an attempt to drive users to your website. Hosting video content on YouTube has the reverse effect and can easily drive users away from your site. 46% of users take action after viewing a video online, you want this to be on your website.
IP loss – Videos on YouTube can be easily downloaded and misused. How do you feel about your competitors getting hold of your videos?
Buffering issues – High quality video requires a high quality viewing experience. Issues with buffering will not only turn people off watching your content, it could also impact further down the line upon how they perceive your brand. Free to use hosting exposes you to such potential problems.
Poor brand presence – Videos hosted on sites such as YouTube do not allow for a custom players to be created, thus potentially damaging the seamless brand you have worked so hard to create.
Competitor videos – You have no control over the related videos that appear next to your videos on YouTube. Are your expensively crafted videos driving traffic towards your competitors?
Analysis – Businesses are constantly striving for better ways to be able to track and report on their investments. YouTube offers you scarce information about your audience, which makes it very hard for you to collect any data about who is viewing your content.
Domain restriction – 23 countries and significant numbers of companies and schools have also now blocked websites such as YouTube. Is your target market even able to view your videos?
Choosing an Online Video Platform for your content
Media Platform (MP) is our flagship online video solution. Giving you total control over your online video, it’s scalable and has the flexibility that you need. Utilise the numerous tools for your team to make the most out of your video with SEO optimisation via tagging and metadata, alongside fully customisable players to suit your branding needs and thorough intelligent statistics and analytics. Monetization features to help you raise revenue from your content and our HTML5 first, responsive players improve the performance for your audience.
Get in touch for a demonstration and a free 14 day trial by calling Chris Parry on +44 (0)20 7419 2842 or emailing firstname.lastname@example.org