CEO Duncan Burbidge speaking at the Johan Cruyff Institute

On the 13th of April, StreamAMG’s CEO Duncan Burbidge will speak at the Amsterdam Arena for Johan Cruyff Institute.

The institute has helped more than 5,000 students gain qualifications since 1999 and is now offering a Master’s in Sport Management (MiSM). The course is a one-year study for athletes, graduates and business people who want to develop their career in sport management. There are eight different modules including Marketing, Finance, Strategic Management, Innovation, Leadership, Facilities and Event Management, Governance and a Master Final Plan.


The Master’s is part of an international network of studies organised by the Cruyff Institute in Barcelona that specialises in education for athletes and sport professionals.


Duncan will present the business and technology behind streaming sports, and demonstrate a case study to a group of students.

StreamAMG has identified how the viewing habits of sports fans are changing and how important it is for sports club to provide streaming and online videos of matches, extras and highlights. With our Media Platform we offer companies a solution to simply all the aspects of streaming and we help them to align streaming with their business goals and to create revenue from it.

The students of the Johan Cruyff Institute will have the chance to ask questions and gain insight into the sports industry.


We aim to show them how we provide sports organisations with tools and technologies to upload, manage and distribute content.