StreamAMG partners with the SPORTbible and The Toronto Wolfpack to live stream cup fixture to over 450,000 people

Team poster

Sunday’s Ladbrokes Challenge Cup round 5 fixture between the Salford Red Devils and the Toronto Wolfpack was watched online by over 450,000 people, thanks to a partnership between the StreamAMG, the SPORTbible and the Toronto Wolfpack RLFC.

The live stream that was shown on the SPORTbible’s Facebook page, was free to view for users and available globally, with the exception of the UK and Ireland where it was geo-blocked due to broadcasting restrictions.

The impressive viewing figures mark the latest milestone in what has been an incredible start for the first fully professional rugby league team in Canada, who are also the world’s first trans-Atlantic rugby league team. After nine years in the making, the Toronto Wolfpack are currently sitting top of the Kingstone Press League 1 table, with 5 wins from 5 games. This match saw the team narrowly defeated by Super League side the Salford Red Devils, in the 5th round of this season’s domestic cup competition, in what marks only the side’s very first defeat.

The live stream enabled fans across the world to tune in to action, and offered many a first glimpse at the newest addition to Rugby League. Throughout the project, StreamAMG handled the management, feed acquisition, ingest, delivery and all overlays, which ensured fans were able to tune into the live action and watch the very best quality content possible.

Get in touch if you would like to discuss how StreamAMG can support your club or organisation with any of your video needs.

"We're very pleased with StreamAMG's service and appreciate that we were able to bring them and SPORTbible on-board, to offer our fans coverage of the Challenge Cup match against Salford. The stream was viewed by over 450,000 people globally and contributed to driving a significant amount of engagement for us online. Both my team and I look forward to working with StreamAMG again in the future."

Eric Perez
CEO, Toronto Wolfpack

"The powerful reception the match received and the global viewership shows just how good the Wolfpack are for growing the sport. Utilising StreamAMG’s links and services to power this event, allowed all partners to gather some insightful data, as well as engaging with fans across the globe. We are looking forward to the digital future of The Wolfpack and the RFL as a whole"

Matt Mckiernan
Director and General Manager for Sport, StreamAMG

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