SteamAMG

Simplifying user generated content for the BBC

StreamAMG has worked with the BBC since 2007, when the News service sought an alternative to over-crowded inboxes.

The BBC needed a straightforward solution for their audience to upload their video content. Following upload, our system then transcodes a huge variety of formats and presents it back in an easy to manage platform.

Since that time the platform has grown to fill the need and is now used for not only user-generated content but also the syndication and repackaging of content for over 200 global partners. The system is now used by BBC News, 15 of the BBC World Service language services, BBC World and BBC Springwatch.

There are six technical challenges we helped the BBC overcome:

  1. TRANSCODING AND STANDARDISATION

Content is received in a huge variety of formats and from a huge variety of devices over MMS, email, FTP, webform and dropped through the letterbox! The transcoding back-end has multiple routes to ensure optimal and successful treament of content.

  1. CONNECTING 200 DIFFERENT BBC PARTNERS

StreamAMG’s solution connects with over 200 different BBC partners, everyone from distribution platforms like YouTube through to commercial partners of BBC World.

  1. VERIFICATION OF CONTENT

There is a system of seven checks in place which the team has been trained to use appropriately. In addition, the intelligent search feature allows content to be ordered according to a configurable, 20-variable search system. This means the BBC can filter out content and quickly find what they need.

  1. MULTILINGUAL

Media Hub is used by over 20 different language services within the BBC World Service including Chinese, Persian and Farsi.

  1. CONTROL OF MEDIA ASSETS

The unique ability of Media Hub to interpret and transform not only media but also XML has lead to the BBC using it for the repackaging of its own internal newsfeeds.

  1. WORKFLOW INTEGRATED

The BBC has a six-flag system to ensure content goes through all the required checks before publication. We’ve developed the platform to allow these manual checks to happen first.

We needed a system that could handle huge volumes and intelligently filter content, whilst respecting editorial control. StreamAMG built us just what we needed and has gone on to become the hub of our multimedia operation.

KARL KATHURIA
BBC WORLD SERVICE TECHNICAL LEAD