StreamAMG has partnered with the Italian Gymnastic Federation (FGI) to broadcast on demand the “City of Jesolo Trophy”, an international competition of women artistic gymnastics.
This year’s event took place in Jesolo, the famous seaside city close to Venice, on the 1st and 2nd of April 2017. Due to broadcasting restrictions, it was launched on-demand 24 hours after the event, on 3rd and 4th of April 2017 respectively. The action represents the tenth consecutive edition of the major international trophy, organized by the Gymnasium Treviso.
The event saw competitors from Italy, US, Russia, France, Canada, Belgium and Brazil in the fast paced and technically brilliant action, competing for the overall title. The prize at stake for the winners however was more than just a trophy, with the tournament representing the first in the build up to the Tokyo Olympic Games of 2020 and therefore an opportunity for the athletes to work towards their dream of making an Olympic games.
The two day event consisted of the team competition, the individual competition and the finals for each specialty for both seniors and juniors.
StreamAMG created a customized platform for the event available due to geo-blocking restrictions only in Italy. Gymnastic fans had the opportunity to enjoy the show from their sofas paying just 3 euros for all the action from both days of competition.
Users’ feedback has been more than positive with results and numbers of subscriptions that exceeded all initial expectations.
This project is a clear example of the great potential that pay-per-view sport events have, both in live and on-demand. It shows that fans are willing to pay a contribution in order to watch their favourite sport via a top quality platform, which therefore allows the federation to cover the development cost thanks to these revenues: a win-win situation for both parties.
With this first project, the FGI has not only managed to cover fully the platform costs, but has also managed to earn more than the double the expected revenues. These commercial gains can now be reinvested in the streaming of upcoming events, further increasing the quality of future transmissions.
We hope that this is just the first of many collaborations between StreamAMG and FGI, giving this great sport the coverage that it deserves.