Liverpool FC is widely regarded as the leader in digital engagement for football. Naturally, they wanted to push forward in online sports video too. That’s why they asked us to revamp their online offering LFC.TV Go.
To date, we’ve been working alongside the legendary Premier League team since 2011.
We started by integrating our MediaPlatform with Liverpool FC’s CMS and internal workflows. This workflow optimisation meant staff could work more efficiently and get regular video content to their subscribers faster.
Liverpool FC uses a premium subscription system to generate revenue from their premium content. It’s really important for them to keep the service fresh with new and innovative content to reduce subscriber churn.
Fans can now watch content across all their devices. The platform offers video to more than 40,000 paid subscribers.