SteamAMG

How we helped Liverpool FC increase its number of paid subscribers

Liverpool FC is widely regarded as the leader in digital engagement. Naturally, they wanted to push forward in online sports video too. That’s why they asked us to revamp their online offering lfc.tv. Now, we’ve been working alongside the legendary Premier League team since 2011.

Liverpool FC is widely regarded as the leader in digital engagement for football. Naturally, they wanted to push forward in online sports video too. That’s why they asked us to revamp their online offering LFC.TV Go.

To date, we’ve been working alongside the legendary Premier League team since 2011.

We started by integrating our Stream Media Platform (StreamMP) with Liverpool FC’s CMS and internal workflows. This workflow optimisation meant staff could work more efficiently and get regular video content to their subscribers faster.

Liverpool FC uses a premium subscription system to generate revenue from their premium content. It’s really important for them to keep the service fresh with new and innovative content to reduce subscriber churn and StreamMP allows them to do this through one award winning system.

Fans can now watch content across all their devices.

We are committed to delivering the very best in functionality and quality to our fans. StreamAMG shares these aims and has the know-how to realise them.

MICHAEL CROWDER
SYSTEMS AND DEVELOPMENT MANAGER AT LIVERPOOL FOOTBALL CLUB
Media Platform

Media Platform

You’ve got video content and an audience you want to reach. But you need ways to manage that content, publish it to a demanding audience and allow your team to work in synchronisation.

Media Platform gives you total control over your online video. It’s scalable and has the flexibility that you need. Built on the Kaltura CE framework, it offers numerous tools for the content owner to make the most out video and audio assets through SEO optimisation via tagging and metadata, customisable players and thorough statistics for performance analysis.

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