SteamAMG

How streaming powers the online video for 89 clubs with the English Football League

The English Football League wanted to build on its Player video platform offer to meet the expectations of fans. They chose StreamAMG’s team and infrastructure.

The English Football League (EFL) wanted to build on its Player video platform offer to meet the expectations of fans. They saw an opportunity to create a premium quality video platform, which could be tailored to every club in the EFL.

Technology is changing the game for football fans in the UK. This year’s fixture release day was a digital record breaker in the UK, with more than 3,000,000 views across EFL’s network. The associated clubs published a total of over 3,214 new pieces of content within the same day.

Video makes up a good portion of this content. And as Adobe Digital Index’s 2015 report revealed the number of users watching sports streams are surging by 640% each year. The EFL saw the need to invest heavily into its video as fans desire better quality video and new ways to watch it.

The EFL chose StreamAMG to help deliver on their new video strategy.

THE CLIENT’S BRIEF

EFL wanted to build on its Player video platform offer to meet the expectations of fans. They saw an opportunity to create a premium quality video platform, which could be tailored to every club in the EFL.

What’s more, EFL needed to make PlayerHD available around the world, with a brilliant user experience and fast load time. The EFL follows its fans around the world, and regularly look into which teams have large global followings. They knew the audiences to be large enough to build a service that reached globally.

This platform, named PlayerHD, would need to:

  • Ingest multiple streams at full HD bitrates
  • Deliver video to mobile, tablet and all major browsers
  • Provide a stable monetization and subscription system
  • Integrate seamlessly with a new EFL app
  • Stream live video to a global audience
  • Create faster, smoother workflows for media teams to deliver video
  • Continuously evolve the product for football fans.

PlayerHD was also to act as the ‘Live Hub’ for teams’ pre-season tour content, where a number of clubs will use StreamAMG’s live expertise to stream fixtures in the run-up to the start of the new season.

With the new PlayerHD planned, the EFL put forward the aspirational slogan: “Support your club. Whenever. Wherever.”

THE CHALLENGE

Launching 89 different video websites on one day is no easy feat. We needed to provide the EFL with a tailored solution for June 25, that saw each club re-launch their video subscription platform as PlayerHD, offering for the first time a multiple device-compatible service with HD content, match highlights and live audio commentary.

OUR SOLUTION

The company’s sports office, based in MediaCityUK, Salford Quays, provides technical account management, customer support and streaming production.

The new partnership has been aided by StreamAMG’s construction of a custom data facility, able to accommodate the number of concurrent events required by the project, and broadcast live audio and video content with minimal delay to a global audience.

StreamAMG has also recruited new team members at management, account management and customer service level as part of the new project.

Prior to the launch, the StreamAMG team went on a ‘road show’ of the different clubs, training their teams on the new platform and putting into place all the support workflows for both the media teams and the fans (the end users).

THE RESULT

First up, we provided a seamless launch to the new HD service on June 25. This was down to the determination of our teams and our powerful infrastructure.

After the launch, and when we could all take a breath of relief, Duncan Burbidge, CEO for StreamAMG said: “I’m very proud of StreamAMG today… We delivered 89 video websites on our best day ever. Our technology and delivery team has been awesome.”

The new offering represents a major development in the consumption of online football video, as fans look to engage with their clubs through digital and social media, across multiple devices anywhere in the world.

And you only have to take a quick scan of Twitter to see how powerful this tool has been in helping fans and teams to connect.

 

Media Platform

Media Platform

You’ve got video content and an audience you want to reach. But you need ways to manage that content, publish it to a demanding audience and allow your team to work in synchronisation.

Media Platform gives you total control over your online video. It’s scalable and has the flexibility that you need. Built on the Kaltura CE framework, it offers numerous tools for the content owner to make the most out video and audio assets through SEO optimisation via tagging and metadata, customisable players and thorough statistics for performance analysis.

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