As digital rights become worth as much or more than broadcast rights, the need for security grows. According to Irdeto, 52% of viewers often watch pirated content. In other words, as much as half of your online revenue is at risk if it’s unprotected.
When it comes to protecting content, it’s not all about great DRM. Without effective takedown, pirates can buy one subscription and share it with desktop-capture.
It takes pirates minutes to set up a stream but it can take users hours to remove. Without speed, piracy remains practical.
The combination of our award-winning video platform, DRM, and Forensic Watermarking service provides the best revenue protection available. Our solution flashes a unique identifier, which allows the user to close pirate streams. Our GM of Sports, Matt McKiernan explains:
‘We launched our service in time for the 2017-18 season, where the expansion of rights for the EFL clubs is creating real online revenue. There’s nothing so satisfying as a pirated stream which suddenly turns into the abuser’s desktop as they try desperately to work out what is going on!’
The service complies with rights requirements, as David Scriven from QPR remarks,
‘StreamAMG’s forensic watermarking and DRM tools allowed us to leave the central EFL digital deal and deliver our own international streaming service that conforms to the EFLs broadcast rules and regulations. We can rest easy in the knowledge that pirated streams no longer impact our subscription revenues.’