On 4th September Stream UK joined up with leading media agency Graphico to deliver one of the first live webcasts using Microsoft’s new Silverlight technology.
The Bacardi La Fiesta party at London nightclub SEone brought together leading dance artists such as Groove Armada and DJ Yoda to throw a free Cuban-themed party to promote the brand. Stream UK filmed, mixed, and delivered the event to Bacardi’s own site, and to thousands more via MySpace.
To make the event more unique and interactive, viewers were able to choose from multiple camera views. See http://www.bacardi.com/lafiesta/ for the on-demand experience.